ECW has a new face of the Extreme franchise – Jack Swagger. The newcomer who came to ECW four months ago as part of ECW General Manager Theodore Long’s New Superstar Initiative, defeated Matt Hardy to claim ECW gold less than two weeks before they’ll have a rematch at the Royal Rumble.

“The All-American American” shows the true swagger of a champion – he’s undefeated in singles action. The smug, young Superstar is poised for greatness in the Land of the Extreme. When he flashes his trademark wide smile, it’s no secret the Jack Swagger era has officially begun on ECW. But will Swagger hold onto the gold when he faces Hardy again at the Rumble?

Despite the backing of the WWE Universe, Matt Hardy’s nearly four-month run as ECW Champion came to an end at the hands of Swagger. Days later, Hardy defeated Swagger with a Twist of Fate in tag team action on SmackDown. Is Hardy regaining the momentum he needs to reclaim the Extreme Title at the Rumble?

Will Swagger retain the ECW Championship or will Hardy once again be the king of Extreme? Find out who will leave Detroit ECW Champion by watching the Royal Rumble, live on Sunday, Jan. 25, only on pay-per-view.